Freeserve has started taking advertising on the opt-in e-mail newsletters sent to its 2 million subscribers each month. Among the first advertisers are LetsBuyIt.com, FT.com and AssertaHome. Freeserve has also started to sell ads on e-mails sent to subscribers of its UK-iNvest, FSAuctions, Smartgroups, 5 Star Shareware and e-commerce newsletters.
Yorkshire Building Society is looking for a head of group marketing, following the appointment of its most senior marketer as head of e-commerce business. Group marketing manager Linda Will is to “oversee and spearhead” e-commerce development. She now reports to operations director Rob Jackson. The new head of group marketing will report to general manager […]
Sterling Four, the UK-based disposable razor manufacturer, has appointed Golley Slater to launch its new product, SuperMax 3, following a three-way pitch. The account is understood to be worth more than &£2m. The media buying and planning is with TCS Media. No one at Sterling Four was available for comment on the agency appointment. The […]
The Independent and Independent on Sunday’s new marketing director, Trish Wadley, is looking for a single media agency to handle its &£3m media buying and planning account. The media buying account is currently handled by Zenith Media. In the past, the media planning was carried out in-house at The Independent. But Wadley has let it […]
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.