Freeserve has started taking advertising on the opt-in e-mail newsletters sent to its 2 million subscribers each month. Among the first advertisers are LetsBuyIt.com, FT.com and AssertaHome. Freeserve has also started to sell ads on e-mails sent to subscribers of its UK-iNvest, FSAuctions, Smartgroups, 5 Star Shareware and e-commerce newsletters.
Yorkshire Building Society is looking for a head of group marketing, following the appointment of its most senior marketer as head of e-commerce business. Group marketing manager Linda Will is to “oversee and spearhead” e-commerce development. She now reports to operations director Rob Jackson. The new head of group marketing will report to general manager […]
Sterling Four, the UK-based disposable razor manufacturer, has appointed Golley Slater to launch its new product, SuperMax 3, following a three-way pitch. The account is understood to be worth more than &£2m. The media buying and planning is with TCS Media. No one at Sterling Four was available for comment on the agency appointment. The […]
The Independent and Independent on Sunday’s new marketing director, Trish Wadley, is looking for a single media agency to handle its &£3m media buying and planning account. The media buying account is currently handled by Zenith Media. In the past, the media planning was carried out in-house at The Independent. But Wadley has let it […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.