Freeserve has started taking advertising on the opt-in e-mail newsletters sent to its 2 million subscribers each month. Among the first advertisers are LetsBuyIt.com, FT.com and AssertaHome. Freeserve has also started to sell ads on e-mails sent to subscribers of its UK-iNvest, FSAuctions, Smartgroups, 5 Star Shareware and e-commerce newsletters.


Yorkshire Building Society seeks group marketing chief

Marketing Week

Yorkshire Building Society is looking for a head of group marketing, following the appointment of its most senior marketer as head of e-commerce business. Group marketing manager Linda Will is to “oversee and spearhead” e-commerce development. She now reports to operations director Rob Jackson. The new head of group marketing will report to general manager […]

Golley Slater lands £2m SuperMax 3 launch

Marketing Week

Sterling Four, the UK-based disposable razor manufacturer, has appointed Golley Slater to launch its new product, SuperMax 3, following a three-way pitch. The account is understood to be worth more than &£2m. The media buying and planning is with TCS Media. No one at Sterling Four was available for comment on the agency appointment. The […]

Independent hunts agency for £3m media business

Marketing Week

The Independent and Independent on Sunday’s new marketing director, Trish Wadley, is looking for a single media agency to handle its &£3m media buying and planning account. The media buying account is currently handled by Zenith Media. In the past, the media planning was carried out in-house at The Independent. But Wadley has let it […]


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