Freeserve has started taking advertising on the opt-in e-mail newsletters sent to its 2 million subscribers each month. Among the first advertisers are LetsBuyIt.com, FT.com and AssertaHome. Freeserve has also started to sell ads on e-mails sent to subscribers of its UK-iNvest, FSAuctions, Smartgroups, 5 Star Shareware and e-commerce newsletters.
Yorkshire Building Society is looking for a head of group marketing, following the appointment of its most senior marketer as head of e-commerce business. Group marketing manager Linda Will is to “oversee and spearhead” e-commerce development. She now reports to operations director Rob Jackson. The new head of group marketing will report to general manager […]
Sterling Four, the UK-based disposable razor manufacturer, has appointed Golley Slater to launch its new product, SuperMax 3, following a three-way pitch. The account is understood to be worth more than &£2m. The media buying and planning is with TCS Media. No one at Sterling Four was available for comment on the agency appointment. The […]
The Independent and Independent on Sunday’s new marketing director, Trish Wadley, is looking for a single media agency to handle its &£3m media buying and planning account. The media buying account is currently handled by Zenith Media. In the past, the media planning was carried out in-house at The Independent. But Wadley has let it […]
We take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
We arm marketers with all the numbers they need to tackle the week ahead.
On a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
The new CEO of Sainsbury’s believes the changes will help the supermarket get closer to customers, who he also says he will be spending a lot more time with in focus groups.