Digest

Northern Foods is set to buy Nestlé UK’s Fox’s Glacier Mints and XXX extra strong mints brands, which have a combined annual turnover of £7m.

Northern Foods is set to buy Nestlé UK’s Fox’s Glacier Mints and XXX extra strong mints brands, which have a combined annual turnover of &£7m. It is not known if advertising arrangements will be affected.

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Marketing Week

Pepsico has launched a juice-based drink in Italy, called Pepsi Slam. The product contains 16 per cent orange juice and is aimed at young people. Advertising to support the launch, featuring characters from Pokémon, has been developed by D’ALV BBDO.

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Lollipop is the name chosen for the group featured in the Italian version of Popstars. The group consists of five girls aged between 18 and 24. A first single, named ‘Down down down’, will launch on March 23, through Warner Italia.

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