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Marketing Week

A BrandNet study into the websites of UK national newspapers exposes a chasm between those that have excelled in translating their brands to an online format and those which have taken a rather half-hearted approach.

Digest

Marketing Week

Tango is to launch a radio campaign on April 13, targeting its core market of 16-to 19-year-olds. TV, press and a national sampling campaign will support Tango Orange and the brand’s other flavours.Zed, the mobile services business owned by the Sonera Corporation has appointed student brand manager company Get Real.

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