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Let the little voice be heard

Marketing Week

OK, here comes that perennial question – does size matter? Your media analysis (MW July 26) seems to imply that all clients require global advertising and are driven by the size of the media buyer. The large media buyers behave like sharks driven wild by killing, competing to obtain the largest share of the market […]

Digest

Marketing Week

Guinness UDV has teamed up with Virgin Radio to run a month-long promotion offering listeners a chance to win a trip to Tennessee – the home of its Jack Daniel’s brand.

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