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Jones loses out to Heyer in Coke global dogfight

Marketing Week

Coca-Cola international president of new ventures Steven Heyer is expected to take control of the soft drink giant’s global marketing strategy in addition to his existing reponsibilities. Heyer, who joined Coke from AOL Time Warner’s Turner Broadcasting System last month, is understood to be taking on responsibility for setting global marketing direction for Coke’s mainstream […]

Digest

Marketing Week

Halifax is linking its TV ad campaign – which features singing employees – to the Net by offering free downloadable ring tones of the soundtracks to the commercials. The ringtones are available from a microsite developed by eBrands@DLKW, at www.halifax.co.uk. Halifax claims to have been inundated with requests from customers wanting to get hold of […]

Digest

Marketing Week

Ask Jeeves, the web search engine, is launching a six-week competition with a top prize of £1m. The company claims the promotion, which will be supported by press and poster ads, is the UK’s biggest online promotion to date.

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