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Digest

Marketing Week

The BBC Good Food magazine is offering to refund the cost of the ingredients of a soufflé to readers if its recipe does not work.

PowerGen starts agency trawl for £1m ITV weather

Marketing Week

PowerGen is reviewing the creative account for its ITV weather forecast sponsorship. The energy supplier has asked eight unnamed agencies to pitch for the account, which is worth about £1m. It is not clear whether Saatchi & Saatchi, the incumbent creative agency, has been invited to repitch for the business. PowerGen’s latest £13m corporate branding […]

Digest

Marketing Week

Carat International is tipped to pick up the $600m (£421m) global media account for Philips, according to industry insiders.

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