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Digest

Marketing Week

Classic FM, the GWR radio station, has appointed producer Tim Lihoreau as creative director with a brief to develop the station’s sound. Jane Jones has been appointed to the new position of digital development manager; managing editor Darren Henley takes charge of day-to-day programming issues from programme controller and managing director Roger Lewis, who retains […]

Commerce vs communication

Marketing Week

Regarding “The 50 Top UK Retail Websites” (MW December 7), not all retailers are focusing their efforts on becoming “dot-com” retailers. Many are using the Internet as a marketing communications vehicle to support their offline retail estate. One such case, which featured in your evaluation, is our client Morrisons. I found the methodology used to […]

The high cost of joining the euro

Marketing Week

In the article by George Pitcher, entitled, “Will Japanese Car Makers last in a euro-isolated UK?” (MW January 11). He does not give any indication of the price that sterling would have to enter the euro, to make Nissan competitive. Surely, the price of entry is crucial, otherwise, going in at today’s rate could lock […]

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