Fans of fly-on-the-wall documentaries have probably been watching The Secret Life of the Office, the programme about telephone car rental agency Holiday Autos, which has been described as a real-life version of acclaimed BBC comedy The Office. As marketers yourselves, you may be asking: “Where’s the exposure for the marketing department, headed by Joanna Pyshorn?” […]
The Food Standards Agency (FSA) has condemned foods labelled as “diabetic” or “suitable for diabetics” as overpriced and of no real benefit for people with diabetes. The FSA says that this type of labelling should not appear on food products, as consumers see it is a stamp of approval and think that such food is […]
The Incorporated Society of British Advertisers (ISBA) is opposing a proposal to levy a “fat tax” on the advertising of processed and fatty foods such as Big Macs and Mars Bars. The proposal, presented to the Government by independent policy forum Demos, recommends that in order to combat obesity, a tax be levied on the […]
U-Studio has grown from a small in-house agency to a platform used by almost three-quarters of Unilever’s brands as it looks to increase the speed and relevancy of its digital marketing, while not allowing costs to spiral.