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The marketer is a secretive beast

Marketing Week

Fans of fly-on-the-wall documentaries have probably been watching The Secret Life of the Office, the programme about telephone car rental agency Holiday Autos, which has been described as a real-life version of acclaimed BBC comedy The Office. As marketers yourselves, you may be asking: “Where’s the exposure for the marketing department, headed by Joanna Pyshorn?” […]

FSA lambasts labelling of diabetic food

Marketing Week

The Food Standards Agency (FSA) has condemned foods labelled as “diabetic” or “suitable for diabetics” as overpriced and of no real benefit for people with diabetes. The FSA says that this type of labelling should not appear on food products, as consumers see it is a stamp of approval and think that such food is […]

ISBA slams Demos ‘fat tax’ proposals

Marketing Week

The Incorporated Society of British Advertisers (ISBA) is opposing a proposal to levy a “fat tax” on the advertising of processed and fatty foods such as Big Macs and Mars Bars. The proposal, presented to the Government by independent policy forum Demos, recommends that in order to combat obesity, a tax be levied on the […]

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