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Using a familiar piece of music to enhance a product’s image is a well-tried advertising stratagem. But securing the rights to a track can prove a protracted and costly process

De Beers triples spend to £110m

Marketing Week

De Beers Group, the diamond mining and marketing company, is to increase its marketing spend almost threefold to $180m (£110m), after the announcement of a new joint venture retail brand with luxury goods giant LVMH Moët Hennessy Louis Vuitton. De Beers Group and LVMH are creating an independently operated 50:50 joint venture company to sell […]

Digest

Marketing Week

Chrysalis Radio’s Galaxy 101 station, broadcasting to South Wales and the West, has promoted Petra Boddington to marketing manager. She was previously marketing executive. She begins her new role in February.

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