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Digest

Marketing Week

Lloyds TSB has signed a six-month sponsorship deal with Freeserve. It will receive branded and tailored content, banners and links on four Freeserve channels – Learning, Careers, Babyworld and iCircle. There will be additional Lloyds branding on Freeserve’s ADSL platform (which allows always-on high-speed Internet access) through the news ticker element and sponsorship of celebrity […]

Digest

Marketing Week

TBWA/London has created a £6m anti-smoking campaign, funded by tobacco companies, to be launched on MTV Europe on April 16.

O&M axes staff after advertising cut-backs

Marketing Week

Ogilvy & Mather has axed 19 members of staff from its UK office, six per cent of its 300-strong workforce. The axe has fallen at the advertising agency across all departments and on various accounts, but the cuts will not extend to the rest of

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