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BBC’s glossy Eve tries out colour covers

Marketing Week

Eve, the women’s glossy monthly magazine launched by BBC Worldwide last August, is testing colour covers after launching in black and white. The February and March covers will appear in colour, reversing the launch marketing ploy of having black and white front pages. BBC Worldwide could also follow the colour covers with a roll-out of […]

Digest

Marketing Week

El Corte Inglés, the Spanish department store operator, is to offer houses and apartments for sale under the terms of an agreement with property company Ferrovial Inmobilaria.

Pernod to rebrand in pursuit of older people

Marketing Week

Groupe Pernod Ricard is reviewing its global agency arrangements for its Pernod brand, as it repositions the drink to target older consumers. The French company says it intends to relaunch the brand with new packaging in the spring. A pan-European ad campaign aimed at young professionals in their late 20s to mid-30s will follow in […]

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