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Marketing Week

D’Arcy has confirmed it will not repitch for St Ivel’s £2.5m Shape yogurts and desserts account. A shortlist has yet to be announced.

Our elders may well be betters

Marketing Week

As your article on marketing to the over-50s (MW November 2) pointed out, advertisers and agencies have a way to go to before they understand this economically powerful group. They are a very varied group whose activities and tastes range from riding Harleys to enjoying immaculately maintained homes and gardens – much the same as […]

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