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BMP DDB picks up £35m Hasbro

Marketing Week

Hasbro, the toy manufacturer behind Action Man and Monopoly, has moved its £35m pan-European advertising account out of Burkitt DDB into sister agency BMP DDB without a pitch. According to Hasbro head of European marketing and development Foye Pascoe, Omnicom-owned DDB decided to bring Hasbro’s account team closer to its media business, managed by OMD […]

Digest

Marketing Week

Ex-Transport for London general manager of marketing communication and corporate design, Charlie Edelman, is acting as consultant to the Evening Standard ad display team.

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