Digest

Nestlé UK has restructured the Nescafé marketing team, appointing Ros Horne to category marketing manager for Regular, Jonathan Michelmore to category marketing manager for Speciality Coffee and Benoit Dadolle to category marketing manager for

Nestlé UK has restructured the Nescafé marketing team, appointing Ros Horne to category marketing manager for Regular, Jonathan Michelmore to category marketing manager for Speciality Coffee and Benoit Dadolle to category marketing manager for Innovations.

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Budgens has appointed WFCA Integrated to handle its £3.5m through-the-line advertising business. Its brief is to highlight the chain’s fresh food and value-for-money approach. The Tunbridge Wells-based agency beat competition from incumbent Da Costa & Co and three unnamed agencies. The media business, which is handled by Total Media, is unaffected by the appointment. Budgens […]

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