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Channels take rap for celeb ad abuse

Marketing Week

The Independent Television Commission has been besieged by complaints relating to ads featuring actors being scheduled alongside programmes in which the actors appear. In its latest report for June, the ITC upheld complaints relating to five separate incidents where this occurred. An ITC spokeswoman says that despite a spate of complaints on the same issue […]

Lowe Live wins £3m RBS Shell Visa brief

Marketing Week

Royal Bank of Scotland (RBS) has appointed Lowe Live to the £3m below-the-line advertising account for the Shell Visa card, RBS’ joint venture with oil giant Shell. Lowe Live pitched against incumbent Tequila, Ping and Miller Bainbridge. Tequila has held the work since the card was launched in October1999. The move strengthens the relationship between […]

Digest

Marketing Week

McDonald’s is to add to the range of beers available through its Austrian outlets with the introduction of Zipfer Urtyp Medium, a low-alcohol variant of the full-strength Zipfer Urtyp. Beer sales account for approximately three per cent of McDonald’s sales in Austria, where the company operates 150 outlets.

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