Online gambling, which has already made big inroads on the Web, has moved to mainstream interactive TV (iTV) with the launch this week of NTL’s interactive betting service. NTL says it wants its customers to enjoy “a harmless flutter” in a “relaxing” environment. Consumers and would-be punters will be able to access “the best of […]
Advertising is a vital ingredient in helping premium brands sustain their market leadership, according to a new study commissioned by the Advertising Association (AA). The report, Advertising and the Long-Term Success of the Premium Brands, analyses sales data for 52 grocery brands in 26 categories, such as baked beans, household cleaning products and washing powders, […]
Adidas’ outdoor division is drawing on the expertise of its wider athletic business while at the same time flexing its creative muscle in an attempt to demonstrate the direction it can take the global brand.