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Betting moves to iTV with NTL

Marketing Week

Online gambling, which has already made big inroads on the Web, has moved to mainstream interactive TV (iTV) with the launch this week of NTL’s interactive betting service. NTL says it wants its customers to enjoy “a harmless flutter” in a “relaxing” environment. Consumers and would-be punters will be able to access “the best of […]

Digest

Marketing Week

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AA research claims ads keep brand leaders ‘at the top’

Marketing Week

Advertising is a vital ingredient in helping premium brands sustain their market leadership, according to a new study commissioned by the Advertising Association (AA). The report, Advertising and the Long-Term Success of the Premium Brands, analyses sales data for 52 grocery brands in 26 categories, such as baked beans, household cleaning products and washing powders, […]

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