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Client: Prime Health Agency: Communication Solutions Campaign: Private Medical Insurance Prime Health is the private medical insurance (PMI) subsidiary of Standard Life.

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RealNames, which offers Internet keywords in place of full domain names, has scored a publicity coup. The Prime Minister’s Office has subscribed to a number of Internet keywords to make it easy for users to go directly to its website. The list includes “Number 10”, “Tony Blair”, “Downing Street” and “UK Government”.

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