Digest

Sonic Advertising, which claims to be the UK’s first bespoke sales house for music and entertainment websites, launches this week. It is billed as a viable alternative to generic sales houses such as Doubleclick, and “at a fraction of the cost of setting up an in-house team”. The brainchild of Clickmusic’s commercial director, David Salem, Sonic Advertising launches with three clients: Clickmusic.co.uk, Music3W.com and Yourmobile.com.

Recommended

Lottery tickets to carry advertising

Marketing Week

National Lottery tickets are to carry ads and top brands will have the chance to sponsor the Lottery under new rules proposed for the next licence, which begins in January 2002. Advertising on some 100 million tickets sold each week and sponsoring the game is seen as an effective way of raising funds for good […]

Somerfield pulls plug on loyalty schemes

Marketing Week

Somerfield has withdrawn from the loyalty scheme Premier Points run by Argos, after deciding to drop all loyalty schemes and resume price-led promotions. The company announced in its interim results yesterday (Tuesday) that it has “given notice to end our Argos Premier Points loyalty scheme in order to provide our customers with more immediate focused […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now