Carlsberg-Tetley (C-T) has promoted head of marketing and take-home sales Doug Clydesdale to the newly created role of managing director for brands and sales. Clydesdale will take on responsibility for all marketing activities and the sales divisions of both the onand off-trade businesses. The restructure follows the early retirement of Bernie Ray, managing director of […]
After paying Â£95m for the exclusive Harry Potter tie-up, Coke has knocked five points off its UK market share. Critics say the deal was flawed, but it signals deeper holes in Coke’s ‘local/global’ strategy.
The Internet industry is dead, long live the Internet. That seems to be the message of 2001. Enormous doom and gloom concerning certain high-profile names, but an underlying sense of progress. In 2000’s frothy environment, the medium was the message – the in-crowd “got it” and the “dinosaurs” didn’t. How silly and antiquated that seems […]
Paddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.
Catch up on all this week’s marketing news, including Monzo’s ‘insane’ growth after its first TV ad, Birds Eye’s Vampire-themed plan to take its meat-free range mainstream, and the latest on marketing budgets.