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Clydesdale to be md at Carlsberg

Marketing Week

Carlsberg-Tetley (C-T) has promoted head of marketing and take-home sales Doug Clydesdale to the newly created role of managing director for brands and sales. Clydesdale will take on responsibility for all marketing activities and the sales divisions of both the onand off-trade businesses. The restructure follows the early retirement of Bernie Ray, managing director of […]

Has Coca-Cola lost its magic formula?

Marketing Week

After paying £95m for the exclusive Harry Potter tie-up, Coke has knocked five points off its UK market share. Critics say the deal was flawed, but it signals deeper holes in Coke’s ‘local/global’ strategy.

Dodging IT lunatics and Net Luddites

Marketing Week

The Internet industry is dead, long live the Internet. That seems to be the message of 2001. Enormous doom and gloom concerning certain high-profile names, but an underlying sense of progress. In 2000’s frothy environment, the medium was the message – the in-crowd “got it” and the “dinosaurs” didn’t. How silly and antiquated that seems […]

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