The England Rugby Football League has signed a partnership deal with Walt Disney Parks & Resorts. It includes a week’s training programme at Walt Disney World Resort in Florida for the England team.
Leading UK games website Gameplay.com has linked up with Orange – and announced the 1 millionth message posted on its chat forums. The agreement with Orange will see Gameplay provide games content and m-commerce services on the Orange website and WAP (wireless application protocol) portal. The move comes hot on the heels of Gameplay’s recently-launched […]
Digital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.
NatWest picked the right time to be the main sponsor of England cricket after both the men’s and women’s teams won the World Cup, with sport sponsorship playing a key role in turning around perceptions of the brand.