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Mothercare tries ‘community’ site

Marketing Week

Mothercare has relaunched its first serious consumer website – Mothercare.com – with the aim of nurturing one-to-one relationships with its customers. The retailer has been working with website personalisation specialist Broadvision to create a “dynamic, content rich site that will feed advanced, profile-based content relevant to Mothercare’s customers”. The site replaces an online corporate brochure […]

Dyke inspires new BP logo shock

Marketing Week

The design industry is swinging its handbags over Landor Associates’ new logo for BP. Marcello Minale, partner of design group Minale, Tattersfield & Partners, writes to Marketing Week on the “spirograph” subject: “The first design that every GCSE art student undertakes is the BP geometic construction of a sunflower.” Minale continues: “So nil points to […]

Sense of humour donation needed

Marketing Week

Obviously the humour by-pass operation that Maurice Breen from Edinburgh must have had was a total success (MW August 17). (Maurice you surely can’t have been born that way. Can you?) I’m with Nock Coode from Thames Ditton (MW same issue). Iain Murray’s back page column is brilliant. Chris Marshall Publicity and promotions manager, Royal […]

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