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Marketing Week

S2, the sports marketing agency, has appointed Nike UK’s former regional marketing manager Graham Anderson as its managing director.

No rotten apples, just a leaky barrel

Marketing Week

There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry. However, the chief executive in question, […]

Selling out, or just selling?

Marketing Week

As marketers, you will be aware that the key to everything is marketing – at least, that’s what the agency tells you. “Everything” includes, it seems, punk rock, which the Diary thought was usually in the key of E. Not so. Those aged hooligans The Damned have appointed Huddersfield-based agency Propaganda to “tap the youth-oriented […]

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