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Marketing Week

Bacardi-Martini has appointed John Burke as marketing controller for the Bacardi rum range, in a promotion from the position of director of grocery sales. He took over from Jeff McDonald, who has transferred to Bacardi’s Indian operation.

Vizzavi to launch ‘Mobile Idol’ on back of Will Young single

Marketing Week

Internet portal Vizzavi next week launches the first official spin-off product from ITV’s Pop Idol – a Mobile Idol gift box, to be sold exclusively by Woolworths. Produced under licence by Vizzavi, the product will be launched on February 25 to accompany the release of Pop Idol winner Will Young’s debut single. The Mobile Idol […]

All-knowing, all-seeing ‘adman’

Marketing Week

Thank goodness for Paul Seligman. It is obvious from his numerous letters to the marketing press that he is a fine and wise man, with a rich and diverse opinion on most subjects. Most recently (MW February 7), I was particularly impressed with his insightful knowledge of GM foods, and their potential effect on the […]

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