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First Choice Holidays to streamline Unijet

Marketing Week

First Choice Holidays is overhauling its Unijet and First Choice holiday brands in an effort to prevent the brands targeting the same potential customers. For the summer 2003 season, Unijet is moving away from offering a conventional mass-market package holiday, while the First Choice brand will place more emphasis on fourand five-star properties, and weed […]

Digest

Marketing Week

BMP DDB has created a £25m advertising campaign for a British Tourist Authority-led consortium, which uses the slogan “Only in Britain.Only in 2002”.

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