Yahoo! and BBC News Online, two of the most powerful brands on the Internet, are joining forces. From this week, BBC News Online, the Net news service of the BBC, is providing a schedule of top news stories for Yahoo! UK & Ireland News. This is the first time that BBC News Online’s content has […]
The John Lewis Partnership presented fresh research to the Office of Fair Trading in a continued attempt to prove exclusive distribution deals between high street stores and PC manufacturers restrict consumer choice. The chain has been vociferous in its objection to exclusive supply deals, as struck by Dixons with Compaq and Packard Bell. But the […]
To find out that Sky has removed the detailed listings from my monthly guide (Torin Douglas, MW May 4) leaves me perplexed. The cynic in me believes that once Sky has got my money, it doesn’t care what I watch and how long I tune in for, other than for the obviously heavily promoted pay […]
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Digital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.