Digest

Heineken has signed a £20m four-years sponsorship deal with the European Rugby Cup. Ernst & Julio Gallo, the wine company, has promoted its head of Scandinavian marketing Ian Belcher to UK marketing controller, to replace Pat Prendergast, who

Heineken has signed a &£20m four-years sponsorship deal with the European Rugby Cup.

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Digest

Marketing Week

The Guardian has launched a dedicated book review section on its Website. The Books Unlimited site (www.booksunlimited.co.uk) features reviews from the Unlimited network’s own editorial team, as well as reviews from The Guardian and The Observer. The site, edited by Justine Jordan, also features “talkboard” areas for discussion on favourite authors, exclusive online access to […]

EMAP restructures into four arms

Marketing Week

Magazine publisher EMAP is to appoint up to four marketing chiefs and increase its ad spend following a company-wide restructure. Its Q magazine is also being primed to launch as a radio station. EMAP is reorganising into four networks, each with its own chief executive. Automotive will be led by Malcolm Gough; music will be […]

Kingfisher appoints Woolworths marketer

Marketing Week

Kingfisher has appointed a Woolworths marketing director to replace Alan McWalter, who defected to Marks & Spencer. Ken Lewis, managing director of Kingfisher entertainment chain MVC, has been named as the new Woolworths marketing chief. Lewis has headed the 70-store music and video chain since January 1996. He takes up his new role in January […]

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