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Unilever plots campaign blitz for toiletries brands

Marketing Week

Unilever is preparing to flood the toiletries market with its “power brands” next year. The multi-million pound blitz will include a product launch from Sure; a revamp of Lynx; and Impulse brand extensions. The packaged goods giant is also expected to spend more than £30m on the Dove brand next year. The move follows a […]

Digest

Marketing Week

MSN has created a new channel on its portal MSN Mobile, to enable users to download logos, ring tones and software for handheld PCs. Consumers can also access MSN Hotmail from their mobile phones and buy handsets through the channel.

ASA reprimands violent computer games ads

Marketing Week

The Advertising Standards Authority (ASA) has cracked down on computer games’ advertising, upholding complaints against three different games for being socially irresponsible. Acclaim Entertainment’s Turok Evolution computer game company has had its knuckles rapped for using an image of a distressed-looking child with facial injuries. The child’s face has three lacerations across the forehead, eye […]

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