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Digest

Marketing Week

Publicis and Optimedia have been appointed to work on the worldwide launch of Novartis and Zeneca Agrochemicals’ new company Syngenta, following a pitch. The account is believed to be worth &£15m.

ISL fights Team for 2004 Uefa footie rights

Marketing Week

ISL Worldwide and Team Marketing, the breakaway company founded by former ISL executives, are understood to be locked in a bidding battle to secure marketing rights for the 2004 Uefa European football championships. Team handles both the TV and marketing rights for Uefa’s Champions’ League, and is now keen to expand its portfolio by seizing […]

Digest

Marketing Week

Granada Television is linking up with the BBC to create a joint venture company called 3sixtymedia. The Manchester-based operation will offer production facilities, including studio, post production, graphics and creative services.

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