Digest

BMP DDB has created a £4m ad campaign for Vodafone in and around Heathrow airport. It includes wrapping 14 carriages of the Heathrow Express trains in advertising.

BMP DDB has created a &£4m ad campaign for Vodafone in and around Heathrow airport. It includes wrapping 14 carriages of the Heathrow Express trains in advertising.

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Your article “New generation for support” (MW May 4) questions the premise that charities target potential donors who are “over 50 and have a high income”. The article suggests new research from Claritas will encourage us to rethink our approach to donor recruitment. To say that charities look to primarily target people with high incomes […]

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