Digest

America Online has agreed to modify its US advertising to make it clearer to customers that it cannot vouch for their privacy online. The new wording, which has to be revealed, will replace ‘At America Online, your security and privacy are always protected’, and communicate the fact that AOL has little control over how its customers’ data is used once they venture beyond its walled garden.

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Seen and heard

Marketing Week

For years market research has been advertising-led, and based on what respondents say they do. Now, companies want to know how consumers interact with brands in real life.

Digest

Marketing Week

Inditex, owner of the Zara fashion chain, is to launch a retail format specialising in lingerie, named Oysho. Up to 30 openings are planned in Spain. Oysho’s principal rival will be Women’s Secret, a division of Cortefiel.

Never trust a used-car salesman

Marketing Week

Interesting news has reached The Diary about Barclays’ new group marketing director Simon Gulliford. It seems the flamboyant Welsh marketer fancies himself as a bit of an Arthur Daley, as he runs a Ford dealership. We’re curious to know whether he will bring his car salesman skills to Barclays. Will customers be offered a “nice […]

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