Digest

Van Melle, Dutch owner of the Mentos mint and Fruit-tella sweet brands, has acquired Fundy – a Hungarian company specialising in chocolate and sugar confectionery. The deal strengthens Van Melle’s presence in central Europe and adds to recent acquisitions including Wybert and Candy Tech.

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In your performance-based fees article (“Performance Test”, MW December 2), Andrew Hillary explains how hard it is to measure changes in emotional response after an event. While it is not as easy as other research, it is possible. We have recently completed an exercise with King’s College London and Lloyds TSB. We took a sample […]

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Optimedia has promoted head of direct Phil Nunn,group director Nick Walker, and international media director Mark Jones to its board of directors, in response to the agency’s expansion.

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Underberg, producer of Asbach Uralt brandy, has entered into a joint venture with Bols to market and distribute the brand in Germany. Long-time market leader Asbach suffered a sales decline during the Nineties, but still sells about 6 million bottles a year.

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