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Marketing Week

Glamour magazine will include a ten-track CD in its April issue. It will include songs by Dido, Kylie Minogue and Natalie Imbruglia. Music marketing consultants Music & Media Partnership, record company BMG, Virgin Megastores and Glamour all collaborated in choosing the artists.

GLA appoints first head of sponsorship

Marketing Week

The Greater London Authority (GLA) has appointed marketing manager Simon Farley as its first sponsorship manager. Farley will be responsible for attracting sponsorship for London events, including the annual anti-racist Respect festival and the London Day celebration, which marks the anniversary of the establishment of London’s elected government. He will also seek a sponsor for […]

Power companies set to move into water supply

Marketing Week

The water industry could be blown wide open for competition under plansbeing proposed by the Government in May to deregulate the water industry. Centrica-owned British Gas is already gearing up to supply water to itscustomers towards the end of 2003, and other utility companies areconsidering offering branded tap water to customers. At present a company […]

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