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Cosmos draws up pitch list for media account

Marketing Week

Cosmos, the tour operator, is aiming to consolidate its media planning and buying into one agency, and has drawn up a five-strong pitch list for the &£1m account. Cosmos uses two media agencies, Media Options for Tourama and Cosmosair divisions, and John Ayling & Associates on the Avro and Archers Direct divisions. The pitch list […]

Digest

Marketing Week

MindShare has lost First Quench media planning and buying, worth £2.3m, to Booth Lockett Makin following a roster review by the drinks retailer.

Piers gets into some serious pawn

Marketing Week

Congratulations to Piers “DTI inquiry? What DTI inquiry?” Morgan, for revamping The Mirror as a serious newspaper. And hasn’t he done well so far? Morgan announced this week that The Mirror – henceforth to be known as the Daily Mirror – is a “serious, radical, challenging and exciting newspaper” unlike “red-top gutter” rivals The Sun […]

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