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Australian Wine Bureau to step up marketing in the UK

Marketing Week

The Australian Wine Bureau (AWB) is to boost its marketing spend in the UK and Europe, creating an umbrella “wine brand Australia” campaign. The move will coincide with the retirement of chief executive Hazel Murphy, who set up the AWB in Europe in 1986. Her role will be split: the UK operations will be run […]

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The tabloid press demonise the EU as an organisation that passes crazy laws in a deliberate effort to sabotage the British way of life. In reality, EU law may be about to open up the free market to UK-style sales promotions. By Martin Croft

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