Digest
Stowells of Chelsea, the off-trade wine brand, is spending £1.2m on a new press campaign.
What is customer success and how does it differ from customer experience?
Rebecca SentanceDuring the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
Vote for your campaign of 2019: Round 1
Marketing Week ReportersWe’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
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Peloton missed a huge brand opportunity with its sexist ad
Molly FlemingPeloton could have focused its Christmas ad on the many ways exercise can improve people’s lives but instead it fell foul of outdated stereotypes and sexism.
2019 year in review: It’s been a good year for…
Matthew ValentineFrom women’s football sponsorship and meatless meat to brands taking a stand on plastic and the renewed focus on marketing effectiveness, 2019 has been a good year for shaking up the status quo.
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