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Smirnoff is sponsoring Internet-access Spaced pods (right) at this weekend’s Mean Fiddler/Regular Music Festival in the City in Glasgow.

More surprise at weak six-sheets

Marketing Week

Having read the article “Six-sheets trailing in the poster boom” (MW August 17), I’m happy to report that More Group is in bullish mood. The second and third quarters were almost 30 per cent up year on year, and the fourth quarter is sold well ahead of last year, with voidage levels below 5 per […]

Poster Publicity data is off mark

Marketing Week

I was interested to read your news story on Poster Publicity’s analysis of the first half of this year’s trading, and that six-sheets are lagging behind other formats (MW August 17). Blade tracks every sale of each six-, 48- and 96-sheet site throughout the year, producing accurate revenue figures. We also measure the size of […]

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