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Yell.com chief to head Securicor Web service

Marketing Week

Yellow Pages marketing chief Nigel Marson has been appointed marketing director of Securicor’s new e-commerce venture, SafeDoor. Marson has spent two and a half years at Yellow Pages as marketing communications controller overseeing Yellow Pages, Internet portal Yell.com, Talking Pages and Business Pages. Marson has worked for 19 years in the marketing and advertising business. […]

Digest

Marketing Week

Boots’ latest trading figures were hit by the “managed exit” of non-core leisure items. Total sales for the 13 weeks to December 30, 2000 fell by 1.3 per cent with like-for-like sales dropping 1.5 per cent.

Disney appoints 141 to handle third-party promotions

Marketing Week

Disney Consumer Products has appointed 141, the Cordiant-owned through-the-line advertising agency, to handle the negotiating rights for its third-party promotions across the whole portfolio of Disney characters. This is the first time Disney has appointed an agency to have sole negotiating rights for third-party promotions. The company already has long-term relationships with McDonalds, Nestlé and […]

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