Airport Express, the strategic trade alliance for the Gatwick, Heathrow and Stansted Express, has launched an onboard, bi-monthly magazine called Big City. Big City is published by Mediamark and has a 200,000 print run.
Safeway won a round in the long-running supermarket price war this week when the Advertising Standards Authority (ASA) upheld the grocer’s complaints about ads by rival Asda. The press and poster ads compared two shopping trolleys – one from Asda and one from Safeway – under the headline “Safeway is the dear way”. Both trolleys […]
By unveiling that 007 will be a black woman in the next James Bond movie, the producers of the franchise have learned a lesson all brands should take heed of – brands that want to stay relevant and true to their identity must continue to evolve.
Paddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.