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Digest

Marketing Week

Airport Express, the strategic trade alliance for the Gatwick, Heathrow and Stansted Express, has launched an onboard, bi-monthly magazine called Big City. Big City is published by Mediamark and has a 200,000 print run.

ASA rules against Asda in Safeway price comparison row

Marketing Week

Safeway won a round in the long-running supermarket price war this week when the Advertising Standards Authority (ASA) upheld the grocer’s complaints about ads by rival Asda. The press and poster ads compared two shopping trolleys – one from Asda and one from Safeway – under the headline “Safeway is the dear way”. Both trolleys […]

Digest

Marketing Week

…BT is to offer customers unlimited free evening and weekend calls from January 7 as part of a special package.

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