Digest

The Football League is understood to be searching for a £10m three-year sponsorship for its League Cup. Any title sponsor will also have to incorporate the words ‘League Cup’ into the competition’s title.

The Football League is understood to be searching for a &£10m three-year sponsorship for its League Cup. Any title sponsor will also have to incorporate the words ‘League Cup’ into the competition’s title.

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Marketing Week

The National Magazine Company has appointed the deputy editor of Harpers & Queen, Simon Tiffin, as editor of Esquire.

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Marketing Week

Burkitt DDB has had to abandon the advertising campaign it was creating for mobile phone manufacturer Sendo, after the company decided to discontinue the development of its z100 handset.

Postar paints a different picture

Marketing Week

Charles Hamlin was quite right to say in his article in Marketing Week, (MW October 24) that “Postar hasn’t yet got the measure of outdoor ads” – and nor will it, because that’s not what Postar does. Postar measures audiences. It does not measure impact. It does not measure recall. Postar is far more sophisticated […]

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