Recommended

Advertisers to select show for ITV2

Marketing Week

ITV is to give advertisers the chance to commission a one-hour entertainment show that will be broadcast on ITV2. The aim is to provide advertisers and their agencies with an insight into commissioning, which is often perceived as a complicated and mysterious process. At ITV’s Television Matters conference on May 14, Peter Bennett Jones, chairman […]

KFC signs Spider-Man marketing deal

Marketing Week

Kentucky Fried Chicken (KFC) has signed a deal to promote the film Spider-Man in its outlets. The film is due for UK release on June 14. Copyright Promotions Licensing Group has brokered the licensing deal on behalf of Sony Pictures and Marvel Enterprises. The KFC promotion will be backed by television advertising, through Ogilvy & […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now