USwitch, the utilities price comparison website, has signed a co-branding deal with ShopSmart, the Barclaycard-owned Internet shopping service, to launch a household bills channel on the retailing site.
Robson Brown has produced a Â£2m advertising campaign for lawnmower manufacturers Flymo. The campaign features TV commercials which will air on ITV, Channel 4, Channel 5 and satellite for two months, commencing April 10.
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Digital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.