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BBC closes outdoor deal worth £20m

Marketing Week

The BBC is set to become the UK’s biggest outdoor advertiser having negotiated a deal that will give it £20m worth of exposure on poster sites around the country. BT, excluding BT Cellnet, was the UK’s biggest outdoor advertiser in 2000, spending £8.6m on posters (AC Nielsen/MMS). The BBC was due to strike a deal […]

ICI seeks to move Dulux into football sponsorship

Marketing Week

ICI is considering moving its Dulux paint brand into top-flight football, possibly through a shirt sponsorship deal. Commercial director for trade Howard Luft says Dulux is “considering a number of options” on extending its involvement in football, which could include becoming a club sponsor. “We’ve based a lot of our trade hospitality events around football. […]

Digest

Marketing Week

BMPtvi, the interactive TV agency, has been renamed OMDtvi, severing ties with ad agency BMP. OMD, the media buyer, has increased its stake from 50 per cent to 100 per cent. OMDtvi retains its creative and technical partnership with BBC MediaArc.

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