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Holsten launches hybrid fruit-flavoured lager in UK

Marketing Week

Holsten UK is to launch the nation’s first “alcopop lager” when it unveils a fruit flavoured beer – likely to be called Holsten Fusion – in May. Marketing director Andy Edge says incumbent agency TBWA/London will produce a multi-million pound campaign to promote the product, which will come in a range of fruit flavours. Sources […]

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Holsten launches hybrid fruit-flavoured lager in UK

Marketing Week

Holsten UK is to launch the nation’s first “alcopop lager” when it unveils a fruit flavoured beer – likely to be called Holsten Fusion – in May. Marketing director Andy Edge says incumbent agency TBWA/London will produce a multi-million pound campaign to promote the product, which will come in a range of fruit flavours. Sources […]

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