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Marketing Week

IPC Connect is to test-market its new launch “It’s Fate”, aimed at 19to 29-year-old women. The magazine will have a 600,000 print run when it goes on sale for two weeks from January 25.

Digest

Marketing Week

Handbag.com, the women’s interest website, claims the latest ABC Electronic figures show its number of unique users, at 367,000 in November, to be at least double that claimed by any other UK women’s site. Handbag.com continues to be the only website in its sector to have its figures audited by ABC Electronic. Alicen Stenner, head […]

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