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Co-op to launch first ‘Fairtrade’ own-label

Marketing Week

The Co-op, owned by the Co-operative Wholesale Society (CWS), is to be the first UK supermarket chain to stock own-label Fairtrade Foundation products with the launch of a milk chocolate bar. The Co-op Fairtrade Divine bar, which will be available in 2,000 outlets from March 6, is to be rolled out to coincide with the […]

Super League secures £2m Tetley’s Bitter deal

Marketing Week

Super League Europe, the body responsible for marketing rugby league in the UK, has signed Tetley’s Bitter as its new headline sponsor in an 11th-hour deal. It is understood negotiations to bring in a new sponsor were still taking place at the end of last week, only days before the new season kicks off this […]

Danone poised to land top UB Euro brands

Marketing Week

Danone is poised to acquire United Biscuits’ (UB) top European brands if the company is sold to US and French venture capitalists. US group Burlington and French bidder Finalrealm, which includes Danone, are finalising a joint bid for UB following a three-month bidding war between the two. UK “power brands” such as McVitie’s Penguin, Digestives, […]

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