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Marketing Week

TiVo, manufacturer of the digital video recorder, is to create a division to negotiate advertising its personal TV service. Stacy Jolna, vice-president of programming, will head the new division.

Digest

Marketing Week

Gillette has appointed the former chief executive of Nabisco, James Kilts, as its new chief executive. The acting chief executive, Edward DeGraan, will continue as president.

ASA faces reform after 4-year Red Bull energy claims inquiry

Marketing Week

The Advertising Standards Authority (ASA) is facing reform of its complaints procedure after taking almost four years to decide that an ad campaign for Red Bull contained false claims about the energy-giving properties of the drink. In what is believed to be the ASA’s longest-running investigation, the Red Bull Company submitted more than 20 studies, […]

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