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Chamberlain takes top IBM role

Marketing Week

Michael Chamberlain, a founder of Marketing Week, has been appointed to the new international role of head of media and content, media and entertainment and business innovation services at IBM. The position’s responsibilities embrace Europe, the Middle East and Africa. Chamberlain will head all consultancy services. The appointment marks another step in IBM’s move from […]

D’Arcy faces Australian tourist pitch

Marketing Week

The Australian Tourist Commission (ATC) is reviewing its global advertising account, held by D’Arcy. The business is worth about &£2m in the UK and about &£5m globally. ATC’s latest campaign, created by D’Arcy, is running on TV. The review, which is statutory, will create a shortlist that is expected to include D’Arcy. The agency has […]

NSPCC’s Full Stop promise ‘misleading’

Marketing Week

In your article, “A Time for Gifts” (MW December 14) you acknowledged that publicity and educational work are two of the NSPCC’s objectives, enshrined in its charter. The organisation has addressed these objectives and earned new money to do it with obvious effectiveness, surely that is laudable. Yet you failed to consider the bigger issue, […]

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