Granada Media interactive (GMi), Granada TV’s online media sales and interactive arm, has created an advertising and sponsorship package to support the launch of its new “Uder the Cow” website (www.uder.co.uk). Created by Mindshare Digital, the package leans heavily on interactive elements and animation that reflects the TV advertising of Uder’s owner, Kellogg’s.
With the Conservative party gaining a huge majority in the general election, marketers are hoping there will now be answers to questions around Brexit, data and talent.
From Coca-Cola’s global Christmas campaign to Churchill’s shift to ‘extreme’ brand building and new marketing apprenticeships, catch up all on this week’s biggest marketing news.
Just three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.
For the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.
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