Digest

Granada Media interactive (GMi), Granada TV’s online media sales and interactive arm, has created an advertising and sponsorship package to support the launch of its new “Uder the Cow” website (www.uder.co.uk). Created by Mindshare Digital, the package leans heavily on interactive elements and animation that reflects the TV advertising of Uder’s owner, Kellogg’s.

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The UK online auction market is hotting up. Virgin Net is to offer a competing service with those of more established auction players, such as QXL, Yahoo! and eBay. Virgin Net has linked with US company FairMarket, which provides both technology and its own auction network. The network is potentially more important since it means […]

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Grey London and its sister media agency MediaCom TMB are launching a national poster campaign to promote Cystic Fybrosis awareness week. The agencies have donated their time and secured free poster sites from More Group, Primesight, Score Outdoor (Scotland) and Blackpool Transport.

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Marketing Week

Van den Bergh is spending £4m on TV ads to back the launch of a new spicy flavoured Super Noodles product.

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