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Digest

Marketing Week

The Evening Standard has appointed sales manager Stephen Lafferty to the position of brand manager for Hot Tickets and Louise Walker, head of fashion, as brand manager for ES Magazine.

Specialists are poster saviours

Marketing Week

While applauding Steve Bond’s cry for more accountability in the supersite poster medium (MW October 7), poster specialists can have a greater influence on the management of these campaigns than he implies. His points about non-comp-liance are certainly true but there are certain measures that can be put in place to ensure that the client […]

Digest

Marketing Week

Marketing Week mistakenly said that Carat handles the Lloyds TSB account in last week’s issue (MW October 14). Zenith Media has handled the account since September 1998.

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